Compel your customers to buy
If you give your customers something first...
A laugh or a feeling...
They'll be more likely to give you something in return.
Their business and their loyalty.
And what about the 97% of the people who visit your website and never purchase?
Don't let them go to waste! You can get them to refer their friends!
Because that's what people do with great stories. They share them.
As Hollywood screenwriters, we know how to create compelling brand stories and we can teach you how to do the same.
Learn to tell your brand story simply
Thanks to our unique background in both screenwriting and ecommerce, we've applied the principles of storytelling to branding. This is how you create marketing that's truly unique.
Increase Sales Without lowering Your Prices
give your customers an emotional reason to buy
Create a brand that's bigger than its products
Stop wasting precious time and money on advertising that doesn't resonate with your audience. Leverage the secrets of Hollywood storytelling in your ads, videos, About Us page, product descriptions, email campaigns, and more.
Do your email campaigns wind up in the spam folder? Ours get fan mail! Not joke. Customers actually reply to us, thanking us for sharing our stories!
What Makes Cardboard Rocketships Branding So Special?We think outside the box because we've never been in the box!
Michael Jamin's screenwriting credits, owner of Cardboard Rocketships
Michael grew TwirlyGirl, his wife's clothing brand, into a multi-million dollar business.
He did it by telling brand stories.
Storytelling became TwirlyGirl's secret weapon. They called it their Cardboard Rocketship because it was inexpensive, creative, and launched our sales to the moon.
Stop selling and start telling...
your brand story.
Here's an example of an ad he made for TwirlyGirl that brought in MILLIONS of dollars in revenue and cost only $1400 to produce.
We've done this time and time again with amazing results because we connect to our customers on an emotional level.
Customers aren't impressed with how much you spend on your commercial. In fact, the more "homemade" it seems, the more authentic it feels.
Stop selling and start compelling.
The video generated millions in revenue... by selling the brand.
Would you like to
increase sales without lowering prices?
3 Branding Truths You Probably Didn't Realize
Brand stories give your customer an emotional reason to buy
Brand stories don't require capital expenditure
You already have a brand story... you're just not telling it
What will I learn with my investment?Here's a quick look at what's included.
How to increase sales without lowering prices. The reason why customers care so much about price is because you haven't given them anything else to care about. We'll teach you how to give your shoppers an emotional reason to buy.
Why you're doing emails wrong. Most emails never get opened. We get fan mail from ours. Give them an emotional reason to buy, and you won't have to send discounts and coupons.
How to create entertaining marketing videos on a budget. Check out the first video I wrote for TwirlyGirl. It cost us $1400 to shoot… and $40 of that was for the cake. And guess what? No one cares about the production value. It's all about the writing.
Professional sitcom writing tips that will change how you sell. We apply the same rules use to making compelling TV shows to making compelling marketing. That's how you stand out.
The importance of having a good brand story. Great companies don't sell the product, they sell the brand. You'll learn how they do it, and how you can do it too. You'll create a lasting impression at every touchpoint, so that customers become fans.
How to convert non-customers into people who'll refer you. Even if your website has a 4% conversion rate, that means 96% of your traffic is going to waste. We teach you how to squeeze value out of them.
How to spot invisible weakeners. There are simple tricks to make your story more compelling. There are also hidden traps, called "invisible weakeners," that make people lose interest.
50 minute private consultation with Michael Jamin. I'll help you find your brand story and show you how to tell it. Purchased separately this would cost $350.
Branding is the story you tell your customers...
over and over.
YOU need to tell your brand story as only YOU can tell it.
This course consists of 9 recorded videos for a total of 2 hours and 46 minutes of instruction. Watch at your own pace. It also includes exercises to help you tell your own stories. Upon completion, you will be a better writer and more effective marketer.
9 in-depth video Lessons
Almost 3 hours of training
Engaging Homework Assignments
50 minute private consultation
Private branding consultation with Michael valued at $350.
Stop competing on price.
Customers are willing to pay more if you give them an emotional reason to buy.
Tell your Brand Story
this course is for
Small Business Owners
Your Investment: $995
(includes 50 minute coaching session with Michael Jamin valued at over $350)