Online lessons to tell your brand story

Simplify your message


Create an emotional connection
Grow your business


Stop competing on price!  If you're not selling your brand, you're selling a commodity. The market sets commodity prices, not you.

Give your customer an EMOTIONAL reason to buy.  

Turn customers into raving fans who will share your story... simply because they love what you represent.

"Your talk gave me so much renewed energy to bring back, and reminded me why I really do this work. Thank you! Inspired by your course, I rewrote our About Us page. It's the first draft, but is a huge improvement from before! I can't wait to do our email series next!

-Anna V.

A brand must be bigger than just its products. it must evoke an emotion

What makes our story branding stand out?

Michael Jamin's screenwriting credits, owner of Cardboard Rocketships

Michael Jamin helped grow TwirlyGirl, his wife's clothing brand, into a multi-million dollar business.

He did it by telling brand stories.

Storytelling became TwirlyGirl's secret weapon. We called it our Cardboard Rocketship because it was inexpensive, creative, and launched our sales to the moon.

Stop selling, and start telling... your brand story.

The video generated millions in revenue... by selling the brand.

Cardboard rocketship branding

  • Evokes an EMOTION
  • Is simple and consistent
  • Is told artfully and creatively
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What will I learn?

Finding your brand’s voice. Without personality, customers will tune you out.  But if you speak with a unique voice, they'll listen. Every touchpoint is an opportunity to create a lasting impression. This includes marketing information, emails, order confirmations, product descriptions, videos, etc.

The difference between plot and story. Most people confuse the two, and it's why they struggle to write impactful commercials, email campaigns, and "About Us" pages.

Why you're doing emails wrong.  Most emails don’t even get opened. We get fan mail from ours. That’s because people don’t want to be sold. They want to be entertained. Tell them a great story about your brand, and they’ll look forward to reading your next email.

The Rules of Storytelling.  It's ok to break these rules, as long as you understand what they are. This way you can compensate for them in other areas.

How to create entertaining marketing videos on a budget. Check out the first video I wrote for TwirlyGirl. It cost us $1400 to shoot… and $40 of that was for the cake.  And guess what?  No one cares about the production value.  It's all about the writing.

How to spot Invisible Weakeners.  There are simple tricks to make your story more compelling. There are also hidden traps, called "invisible weakeners," that make people lose interest.

Professional comedy writing tips to help punch-up your writing.  I'll share tricks that are scientifically proven to make you 38% funnier.

Branding is the story you tell your customers... 

over and over.


YOU need to tell your brand story as only YOU can tell it.

This course consists of 8 recorded videos for a total of 2 hours and 23 minutes of instruction. Watch at your own pace. It also includes exercises to help you tell your own stories. Upon completion, you will be a better writer and more effective marketer.

8 in-depth videos

Your boring brand story is costing you money. Learn how to create engaging content that turns your audience into raving fans.

Over 2 hours of training

Deep-dive discusions with case studies to ensure you understand every principle clearly.

Homework Assignments

Strategic assignments that turn theory into reality. If the dog eats your homework, that's on you.

Stop competing on price.

Customers are willing to pay more if you give them an emotional reason to buy.

Create your Brand Story

Normal Investment: $995

Beta Access Discount: -$500

Your Investment: $495

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