Telling Your Brand Story

Module 7: Creative Process


Mastering the Creative Process

  • Think like a child
  • Narrow your Choices
  • Eliminate paralysis by analysis
  • Revise
  • Embrace the process
  • Draw inspiration

    Applying Creativity to your Marketing

    • Limit your messaging
    • List your talking points
    • What do they remind you of?
    • End on something emotional