Module 6: Creating value through branding
- The reason why your customer only cares about price is because you haven't given them anything else to care about.
- Your customer need to understand what you're really selling.
- Branding is the emotional story you tell your customers... over and over.
- Branding allows you to easily refute customer objections to price
Top 3 Excuses
- Branding doesn't directly generate income
- Branding is expensive
- Customers don't care about branding.
Who is this course for?
- Small Business Owners