Module 6: Creating value through branding

SESSION NOTES

• The reason why your customer only cares about price is because you haven't given them anything else to care about.

• Your customer need to understand what you're really selling.

• Branding is the emotional story you tell your customers... over and over.

• Branding allows you to easily refute customer objections to price

Top 3 Excuses

1. Branding doesn't directly generate income
2. Branding is expensive
3. Customers don't care about branding.

Who is this course for?

• Small Business Owners
• Entrepreneurs
• Coaches
• Marketers