Video 5: Shooting Your Commercial

SESSION NOTES

• A good script is everything
• Two or three minutes is fine.
• Repeat brand name often
• Shooting on phone is ok, but good sound is very important
• Oner’s are simple.  But leave little margin for editing.
• What are you really selling?
• One set-up, one punchline.
• What are we watching?  What’s visual about each scene?
• Facebook prefers square format.
• Put logo on every frame, and finish with your end card.
• Start with a bang.  End with something emotional.  (vision statement)
• Let the emotional moment land. Give it time to resonate with your audience.  A close-up will help with this.  Then end with one final joke.
• Speak your customer’s language
• Rewrite!
• Pond5 and Audio Jungle- Great source to license music