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Generate sales without discounting your products
Stop competing on price! That's a race to the bottom, and you don't want to win that race.
The reason why your customers only care about price, is because you haven't given them anything else to care about.
Tell your brand story.
Give them a laugh. A feeling. An emotion.
And they'll be more likely to give you something in return... their business. Their loyalty. A referral.
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